## Landing Page Structure and Tone Guidelines ### HTML/CSS Layout 1. The landing page should follow a clear and simple layout for easy navigation, helping users find their way around quickly. 2. Start with a header section that showcases the main product or service offering, highlighting its key benefits in both a headline and subheading. 3. Include a call-to-action (CTA) button in the header, encouraging visitors to try your offering without any signup process. 4. The main content section should present the features and benefits using images, icons, and concise sentences for better readability. 5. Break down the content into smaller sections with clear headings to make it easy to follow and understand. 6. Scatter testimonials and social proof throughout the page to build trust in your product or service. 7. End with a footer section containing essential information such as contact details, legal policies, and links to other relevant pages on the site. ### Writing Style and Tone 1. Write in a friendly, conversational tone, directly addressing the user with "you" and "your." 2. Focus on the benefits that users will gain from your product or service rather than just listing features. 3. Use plain language to ensure easy understanding for all readers; avoid jargon. 4. Be honest about any limitations or downsides of your offering, if applicable. 5. Show empathy towards the problems faced by users and explain how your product or service can provide a solution. 6. Incorporate emotional triggers such as curiosity, simplicity bias, fear of loss, social proof, and instant gratification to boost engagement with the page. 7. Check and adjust the content structure and tone before finalizing the landing page for maximum effectiveness.